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Marketing experts tell us that it takes a minimum of seven impressions of an idea or an image for 50% of the people to "get it." This is why they run commercials over and over again, and why they put up the same billboard in a lot of different spots around town. Our challenge is to demonstrate that opposing the death penalty is a normal behavior while giving people a chance to get connected to our movement. One way to do that is to increase the visibility of our movement by creating "walking billboards" in the form of people wearing t-shirts, buttons, etc. The AbolitionWear Gallery is dedicated to images of AbolitionWear in action, and experiences of people who wear the message.

Your submission is welcome! Please e-mail a photo and text about your AbolitionWear experience to <abolitionwear@cuadp.org>.

Click Here for the AbolitionWear Catalog

Click on a photo to see it enlarged, along with background text.



Fun with AbolitionWear!	Everyone wants to be a walking billboard!	AbolitionWear Volunteers and the AbolitionWarehouse!


"Where did you get a shirt like that and why would you ever wear it around here? I think we need the death penalty!"	"I wore my "I oppose the death penalty" shirt all day today in Manhattan and Staten Island which was a bit terrifying."	Wearing a sweatshirt with the words, "I oppose the death penalty. Don't kill for me," Dr. Peter Gathje takes his place every Wednesday at the corner of Union and McLean. ......


When the phone number gets into the paper....	Buttons Go Anywhere!	.....Where the action is!

Citizens United for Alternatives to the Death Penalty (CUADP) works to end the death penalty in the United States through aggressive campaigns of public education and the promotion of tactical grassroots activism.

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